Shadowverse Worlds Beyond Ad Campaign Kickoff
Last Cloudia is a high-octane mobile RPG that blends cinematic storytelling with a modern twist on classic 16-bit pixel art. Developed by AIDIS, the game tasks players with navigating a sprawling conflict between humans and beasts, requiring an identity that balances nostalgic charm with the technical demands of a contemporary live-service title.
10%
ROI
3x
Click through rate
30 Banners and 15 videos
US Market weekly Deployment
My Role
I was tasked with taking on the leadership role of kicking off the advertisement campaign. My role in this part was to be the director, leading and creating the visual concepts that will be implemented into the creative design, as well as producing a few static designs.
Due to the strong traction and positive reception the campaign gained, I continued on as director, overseeing the project through its next phases. With the campaign's momentum growing, my role expanded to guiding the creative direction, ensuring consistency across all visual outputs, and collaborating with the team to build on the success of the initial launch.
Campaign
US Market weekly Deployment
Creative Director / Visual Designer
Team Lead in Lauching the games creative ad for the US market
Background
Background
Creative Director
Visual Designer
Collaboration
Tools
Google Slides • Photoshop
A/B Testing • Google Sheet
Timeline
January 2025 ~ February 2026
Partnered up with the sales team to understand the product being promoted and define the marketing direction. From there, I partnered with the design team to bring my creative concepts to life.
Process
Creative Director Approach
I tackled each core page as a distinct problem, grounded in user research, validated through testing, and refined iteratively before scaling globally.
Research and Discover
List out the kind of topics that the product offers.
Example of the topics list
Story
Character
Gameplay
etc.
Share and Propose
Create a proven, high-ROI design deck informed by market research and product insights. I’ll then pitch the concepts to the Sales team, collaborating with them to address concerns and finalize the deck.
Build, Deploy, Reitterate
Create
Process
What I did
01
Meet With The Sales Team
at the start of the project, we would meet with the sales team to talk about the client and what product they are trying to promote, and during that time we also discuss budget, the amount of creative to make, the timeline we have before launch.
02
Research and Conceptualized
start the research of the product and identify what makes the product interesting and make a list of those topics which are the target ideas on what to promote.
then split the creative in to 2 sections. one part will be created from designs that have work well in the past to ensure early ROI success. the second part will be design creative that are out of the box thinking and would challenge the old design to see if these design would make a different impact
03
Prepare and Create
Next i would make the creative deck to show the rough draft with full detail of what the creatives will look like for the designers to make.
after the deck has been made then a team meeting with the creative team to explain to them my ideas and answer any question that the designers have.
during that creative week, I will check up on the designers to see if the there are problems with the design or if the design is too complicated for the designers, so that i could make adjustment for them.
04
Before the Launch
once the creatives have been make we hold one more meeting to do a peer review of the creative to see if the design hits the right target and message.
05
A/B Testing and Research
Once the creative have been launch, we start working on the next weeks creative with the concept of using the new and out of the box style.
once the first batch data comes in we look the at best performers and start doing the A/B test by creating the same design but changing one or 2 details.
later on the campaign i have found the game is similar to another real physical card game which lead me to search the community to conduct interviews on the product
Takeaways
What I learned
Successfully lead the team to create a sucessful ad launch which generated 10% increase in ROI
when I did the in person interview of players i have found out on how the complexity of the game works and the reason why people play the gamess.
If i had to run this again, i would participate more of the inperson events of similar games and participate in playing the product more as it gives me valuable hands on experience, which could of lead to a higher outcome.
Next project
Strength Camp Redesign Proposal
Let’s Collaborate on Amazing Together!
Jose Federico De Jesus