Shadowverse Worlds Beyond Ad Campaign Kickoff
aLast Cloudia is a high-octane mobile RPG that blends cinematic storytelling with a modern twist on classic 16-bit pixel art. Developed by AIDIS, the game tasks players with navigating a sprawling conflict between humans and beasts, requiring an identity that balances nostalgic charm with the technical demands of a contemporary live-service title.
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Background
My Role
Last Cloudia is a high-octane mobile RPG that blends cinematic storytelling with a modern twist on classic 16-bit pixel art. Developed by AIDIS, the game tasks players with navigating a sprawling conflict between humans and beasts, requiring an identity that balances nostalgic charm with the technical demands of a contemporary live-service title. The challenge was to create a brand aesthetic that resonates with old-school JRPG enthusiasts while appealing to a new generation of mobile gamers through fluid, real-time combat and intricate character customization. The resulting branding captures this duality, using a vibrant, "neo-retro" visual language that highlights both the epic scale of its world-building and the visceral energy of its gameplay.
Creative Director / Visual Designer
Team Lead in Lauching the games creative ad for the US market
Background
Background
Brand
Tools
Timeline
Process
Creative Director Approach
I tackled each core page as a distinct problem, grounded in user research, validated through testing, and refined iteratively before scaling globally.
Process
What I did
01
Meet With The Sales Team
02
Decide How Many and what kind
03
Create the monthly prompt
04
Launch the Campaign
04
A/B Testing
Takeaways
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