Shadowverse Worlds Beyond Ad Campaign Kickoff

aLast Cloudia is a high-octane mobile RPG that blends cinematic storytelling with a modern twist on classic 16-bit pixel art. Developed by AIDIS, the game tasks players with navigating a sprawling conflict between humans and beasts, requiring an identity that balances nostalgic charm with the technical demands of a contemporary live-service title.

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Background


My Role

Last Cloudia is a high-octane mobile RPG that blends cinematic storytelling with a modern twist on classic 16-bit pixel art. Developed by AIDIS, the game tasks players with navigating a sprawling conflict between humans and beasts, requiring an identity that balances nostalgic charm with the technical demands of a contemporary live-service title. The challenge was to create a brand aesthetic that resonates with old-school JRPG enthusiasts while appealing to a new generation of mobile gamers through fluid, real-time combat and intricate character customization. The resulting branding captures this duality, using a vibrant, "neo-retro" visual language that highlights both the epic scale of its world-building and the visceral energy of its gameplay.

Creative Director / Visual Designer

Team Lead in Lauching the games creative ad for the US market


Background

Background

Brand

Tools

Timeline

Process

Creative Director Approach

I tackled each core page as a distinct problem, grounded in user research, validated through testing, and refined iteratively before scaling globally.

Process

What I did

01

Meet With The Sales Team

02

Decide How Many and what kind

03

Create the monthly prompt

04

Launch the Campaign

04

A/B Testing

Takeaways

01

What I learned

Let’s Collaborate on Amazing Together!

Jose Federico De Jesus