One Million B.C. Archery 3D Shoot
Event Branding & Marketing Campaign for San Francisco Archers
Overview
The annual One Million B.C. Dinosaur Shoot is California’s largest 3D archery event, drawing archers statewide and typically filling range capacity over several months. Launch a targeted promotional campaign to accelerate registrations, expand our reach to new archers, and noticeably diversify our participant demographic.
Outcome
Hundreds on Waitlisted
Driven over-capacity engagement, establishing high demand for future shoot dates.
$0 Ad Spent
Drove a complete sellout strictly through organic digital strategy and print collateral.
24hrs to 100% Capacity
Reached maximum registration of 500 archers cap in a single day—a historic milestone for the event.
Strategy
While digital platforms effectively re-engage past attendees, reaching new and casual archers required a hybrid, community-first approach. To complement our digital presence, I developed a multi-channel strategy: leveraging automated social campaigns alongside targeted posts across various social media groups and forums for digital followers, while distributing high-impact print collateral directly to local archery shops, pro counters, and regional ranges to capture grassroots interest across the Bay Area.
Developed and scheduled a phased, automated social media rollout tracking key event milestones—from pre-registration teasers and opening day announcements to sell-out capacity updates and waitlist notifications.
Social Media timed post
Launch Event Post for Digital and Print
Teaser
Countdown
Social Media timed post
Campaign Launch
Registration Open
Full
Print Collateral
Designed a primary promotional poster optimized for range bulletin boards, accompanied by scalable, print-friendly fliers (formatted for both full-color and high-contrast black-and-white reproduction) for distribution at regional retail shops.
